Jon Christensen

    Derek Matias
    Weston Green
    Nick Collins
    Kyra Sawyers

Rumor: Unity Technologies Up For Sale

Unity logo


A new report from CNET is claiming that the heads of the gaming engine Unity is currently weighing its options about possibly selling the company.


According to the website, the company has already shared a presentation outlining its value with some silicon valley tech companies, including Google. In recent months, Unity Technologies has had serious discussions about a possible purchase with a “would-be buyer,” according to the article. 


Unity is one of the leading cross-platform game creations systems. Many independent game developers utilize the tools the company provides because of its affordability and quality. Recently, major studios and publishers have also been using Unity’s tools, including Blizzard for Hearthstone and it’s Nintendo’s default SDK for the Wii U. The service is supported for every major system including: the PS4, Xbox One and the newest smartphone. On top of that, the company has over 3 million registered users.


Because of the success of Unity, Epic Games changed their business model for the Unreal Engine, and made it easier for independent developers to have access to its tools. Before their announcement, to license the software to create a title using the Unreal game engine, it would cost studios thousands of dollars. But now, thanks to recent changes, a developer can access Unreal for only $19 a month. And if the developer decides to release the video game using the engine, Epic Games would get a 5% royalty fee.


Many designers I’ve talked too have admitted that the Unreal Engine is not only more efficient, has the ability to create more life-like graphics, but also a tad more intuitive.


I question is Unity thinks that the Unreal Engine is just to advance for their company to compete, and selling is a easy scapegoat. While I’m only suggesting this and have no proof, I find it fascinating that their willing to sell now, just months after Unreal’s announcement, and what developers opinions are about both gaming engines.

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