Report: Sony Releasing The PS4 In China This December
Just last month, it was reported that Microsoft was the first foreign company to release a video game system in China in 14-years. Now it looks like the console’s rival, the PlayStation 4, is set to make a impact in the world’s largest country.
The business site Bloomberg is reporting that Sony plans on shipping the PS4 sometime this December in China, thanks to a filing that was discovered on a official Chinese government website. Bloomberg also expects Sony is shipping 200,000 systems annually to the communist nation. A spokesperson from Sony did confirm the filing to the country’s government, but suggested the production amount is different.
I assume Sony expects more than 200,000 units to be sold in the first year, at least. Since Microsoft released the Xbox One in China, they have confirmed 100K units sold, and they project to sell a million within the first year of the system’s launch. On top of that, a recent survey that was conducted in July, suggested that the PS4 had Chinese consumers more interested in it, when compared to the Xbox One.
If Nintendo decides to enter in the Chinese market, they could scrap the Wii U all together in that region. The company has stated that they are developing new hardware to emerging markets, like China. The console would be cheaper than the current Wii U system, which retails $299 states side.
“We want to make new things, with new thinking rather than a cheaper version of what we currently have,” said Nintendo boss Satoru Iwata. “The product and price balance must be made from scratch.”
The prospect of 1.4 billion people entering in the video game industry is exciting. And because future generations will be growing up with these machines, it could completely alter the future history of video games forever. And that’s a good thing.