Jon Christensen

    Derek Matias
    Weston Green
    Nick Collins
    Kyra Sawyers

First Time In 14-Years, China Sees A Console Launch; Xbox One



The Xbox One is officially on stores shelves in China, marking the first time in 14-years a foreign video game console was available in the largest country in the world.

Venture Beat reports that Microsoft has partnered with Chinese media company BesTV to launch the system into 4,000 retail locations throughout 37 cities in the country.

Along with the launch, Microsoft has released 10 government- approved games, which include: Forza Motorsport 5, Rayman Legends, Dance Central Spotlight and Trials Fusion.

Early last year, there were reports that the government of the communist country was considering to lift a ban which prohibited the sales of video games. The reports proved to be true a few months ago, when China announced that Microsoft would be the first approved hardware manufacture to release a video game system to its people.

In addition to the ten launch games, Microsoft is working with the country to get an addition 70 games into the country, but no word which these might be.

For obvious reasons, this launch could be huge for not just Microsoft, but for the video game industry as a whole. Microsoft, along with video game publishers, now have access to 1.3 billion potential customers. More than The United States and Europe combined.

It also could push the envelope further for video games down the line. This will be the first time an entire generation of kids could grow up playing video games in China. Which in turn would create a new business in the country – video game development. And that in turn could create new type of games, which we’ve never seen before because of the countries cultural influence on its people.

While no official plans have been announced, rumors have begun to surface that Sony is gearing up for a PlayStation 4 system launch in China.

The effects of this new story is far bigger than anything that’s been reported. Well it won’t be a sudden change, it will affect our current markets in the future.

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