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EA Offers Netflix-Style Subscription Service For Xbox One

EAACess

Electronic Arts has announced a subscription-based service called EA Access. The Netflix-style service will launch in a few weeks for the Xbox One, but a beta has started today. EA has yet to reveal if the service will be on Sony systems in the future.

When the general public has the ability to subscribe to the service, it will cost $4.99 monthly, or they can choose a yearly price of $29.

The service will offer gamers with a slew of EA titles, and they will rotate from month-to-month. Much like what Netflix does with their streaming option.

The company unveiled that subscribers will be able to download for free Fifa 14, Madden NFL 25, Peggle 2 and their successful next-generation launch title, Battlefield 4.

Not only that, EA Access will include demos of upcoming games five days before they’re released to stores. And if gamers decide to buy EA titles, they’re receive a 10% discount.

It’s an interesting way for EA to compete with PSN, and Xbox Live offering free games each month to the consoles’ subscribers. Our economy is being driven by services, and less by individual products. Because of that, I suspect that other publishers are also planning similar services. On top of all that, it’s a great way for EA to promote games a year after they are released. After the initial launch of a video game, sales tend to dip.

And let’s say a video game doesn’t live up to sales expectations, but was well received by critics, then this is a great way to breath a second life into it. Possibly making a franchise of it; as opposed to just dying off.

The price isn’t asking the consumer to spend a lot; however, their selection right now is small and insignificant. And I’m not sure if that’s enough to warrant a lot of gamers to subscribe. Well Battlefield 4 is a popular game, and quite good, many of the install base already own the title. Believe it or not, almost 30% of Xbox One owners bought Battlefield 4 world wide.

And you’re also alienating a big portion of the install base with the rest being sports titles. And I doubt Peggle 2 is a service seller.

So there’s certainly big potential with EA Access, and I like the direction they’re taking it, they just need to give us a greater reason to do so. And that my friends, comes down to the games they offer for “free”

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