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Microsoft Looks to Produce Original TV Content for Xbox Live

According to Bloomberg anonymous sources, Microsoft is looking to hire an television executive to spearhead original programing on Xbox Live.

The computer company has hired Tom Schneider, a partner at a hiring consulting firm called Stratis LLC. Schneider’s job is to find the TV executive, so he or she may expand on Microsoft’s plans to make the Xbox console an internet set-top box.

According to these same unnamed sources, Schneider has approached Marc Graboff and Jeff Gaspin. Both men are former NBC execs.

Gaspin was the chairman of NBC Universal TV Entertainment, but stepped down once Comcast was the majority owner of the NBC.

Last week, Mirocosft updated the Xbox 360‘s ‘Dashboard,’ which will now heavily rely on TV entertainment. So far the company allows Netflix instant streaming, Hulu abd ESPN to be run on the system. But in the near future, players will be able to watch the Sony owned Crackle, BBC, HBO, Major League Baseball, UFC, along with other Internet channels.

With the Xbox 360, Microsoft hopes to gain an edge on other companies trying to break down the wall of Internet TV. Apple, Sony and Google are also in a fierce fight, but with Microsoft does have a competitive edge due to the almost 60 million Xbox’s in homes. And trying to get exclusive original content will only strengthening their product.

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