OnLive Will Not Be Attending E3
Easily the biggest story to come out of the Gamers Developers Conference in San Francisco this year, was the new cloud gaming service OnLive. The new on-demand gaming platform, according to the company, will revolutionize the industry by streaming video games directly to your TV and/or computer. While the concept certainly sounds like it could have major potential, more people want to try it before they deem it as the future of the industry.
The largest stage in the video game business is no question E3, so it would be obvious that OnLive would be set to make its second appearance to the world at the expo. Well that would make sense, right?
According to the COO Mike McGarvey, OnLive will not be demonstrated at the show. “More than anything, E3 is a retail-oriented conference, both for retail platforms and retail publishers, and OnLive is neither,” he wrote on his blog, and later wrote that is why their service will not be on the show floor.
While I understand what he means by saying it’s a “retail-oriented,” I just think some kind of presence is important to the name OnLive. I’m assuming McGarvey believes that having the service at E3, could actually damage their hype. While the big three companies are showing off their products for the first time, OnLive would most likely demoing games that we already played, some as much as a year ago. Sure the concept is neat, but the people attending the show want to experience God of War 3 and not Prince of Persia. So it does make sense why they choose not to be at the event.
But not being there at all, also runs a risk. While McGarvey & company owned GDC, mostly because the show isn’t really about showing off products, not being at E3 altogether, doesn’t help their image either. On June 4th, which is the next day after E3 ends, people will start to care even less about the cloud service because the new products that most gamers truly care about, have debuted.