R.I.P. Red Nintendo Logo — Long Live Grey
I think this deserves a proper funeral. We all recognize the famous red Nintendo logo. Heck, the logo is one of my earliest memories of successful visual marketing from any company. Well, it looks like Nintendo is changing the color permanently. The logo itself will remain the same, however the color is changing to grey.
A press release from Germany reported the new change and when translated to English reads:
Dear Media Partner,
For several years, a new generation of Wii and Nintendo DS games have adorned themselves with a new logo, in discrete grey.
In various publications the former logo, with red lettering, can still be seen. In the event that you have not already done so, we would like to sincerely ask you to now only use the current, gray Nintendo logo.
The team from Nintendo & Popular PR
Although, the grey has been around since the Gamecube days, the red logo still could be seen from time to time. And it’s certainly sad to see it go.