Gears of War’s “Last Day” Trailer
Do you remember the ‘Mad World‘ trailer that came out for the original Gears of War in 2006? It was probably one of the better gaming advertisements in the history of the industry. With the sequel right around the corner, it looks like Epic Games is trying to recreate something similar to Mad World with their new trailer.
The one minute trailer features the song “How it Ends” by the Denver band Devotchka. The video shows off some of your favorite stars from the game as opposed to just one. While the trailer is obviously trying to capture the feel of ‘Mad World,’ which gave the viewer a human element. This one is a little different. The first trailer in 2006 was showing Marcus Fenix being alone in a world which was destroyed around him. The new commercial is about team work and how they must stick together as a ‘family’ in order to survive.
Beautiful stuff!





October 24th, 2008 at 9:13 am
I like how these big brutes of men become emotionally vulnerable now that they’re alone.It makes them seem less like killing machines and more like people.
Great song, by the way.
October 25th, 2008 at 12:03 pm
Great spot.