Jon Christensen

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Battle of the Bands: Activision Says Guitar Hero is Better than Rock Band

Coke vs Pepsi, Nike vs Rebook, and the WWF vs WCW are some examples of epic battles of companies competing against each other. One that has brewing for about year now has just gotten a little more vicious. While speaking at the Goldman Sachs Communacopia XVII Conference, bigwig at Activision Bobby Kotick talked about how the Guitar Hero franchise is far superior than EA’s Rock band.

“We’re outselling [Rock Band] 6:1. When you think about the access we have to 30% of the world’s music at Universal, we have a unique advantage there. I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category.”

If you’re like me and enjoy Rock Band more than Activision’s Guitar Hero, you might want to put away you fanboyism while you read this. It’s true, Guitar Hero has in fact sold better. At the same time, the brand name is much more recognizable for the casual gamer. And we all know, casual gamers make companies richer, thus they seem to focus on them more. And for good reason.

But it’s also unfair to say GH is going to outsell Rock Band in the future. There is a few other reasons why GH has moved more games. One of the biggest reasons why we feel GH sold more units than its arch rival, isn’t because most people feel it’s a better product. In fact Rock Band ended up getting considerably more favorable reviews according to critics. But I believe the real reason why GH was more profitable was the fact it was cheaper and many people already owned the hardware.

The bundle of the original RB debuted at $169.99 last November — compared to Guitar Hero III’s price of $99.99. Not only that, Guitar Hero had the option of purchasing just the game and without the hardware. You would have to believe at least half of the consumers who bought GH purchased just the game for $69.99. When you compare $69.99 to $169.99 and the casual gamer has the choice to pick either or — what do you think they’re going to select?

When Guitar Hero: World Tour finally makes it’s way to the stores and it competes ‘head to head‘ with Rock Band 2, then we can actually make claims which is more profitable. We truly feel when it’s all said and done, Rock Band 2 will become king of the rhythm games.

Thanks to Kotaku

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9 Responses to “Battle of the Bands: Activision Says Guitar Hero is Better than Rock Band”

  1. Harmonix is amazing, but under the publisher EA, which is a group of money hungry wolves who could give a shit about music, I believe that Guitar hero is a much better felt music video game. i play both, but I feel that guitar hero has much more care for the consumer put into it. GH4 wil kick RB2′s ass… RB2 is mroe of the same

  2. It’s just pointless to divide gamers into 2 categories, “casual” and “hardcore”, what makes you a hardcore gamer? that you got 250 games in your bookshelf? It’s stupid.

    And you don’t have to be a “casual gamer” to think that guitar hero is in fact a better videogame with better quality instruments. I thought rockband was kinda bad(not the good one) to be honest, the drums don’t make any sense if you’ve ever played real drums. But i think Rockband 2 will be a much better game.

  3. If you don’t factor in the extra instruments, they’re pretty much the same to me, except that Guitar Hero is a bit harder and the guitar is too small for my liking.

  4. look at the facts.

    harmonix co-creates guitar hero
    harmonix teams with activision to make guitar hero 2
    harmonix leaves guitar hero, activision developes guitar hero 3
    harmonix creates rock band, revolutionizes rhythm games
    harmonix begins development on rock band 2, activision follows their lead with a full-band guitar hero 4.

    activision has nothing but brand name recognition going for them. a brand name with a reputation that harmnonix is responsible for.

  5. apex14, you realize that activison (developers of guitar hero 3 and 4) is owned by EA? rock band is developed by harmonix and mtv, fool.

  6. alright, activision is not owned by EA. but do they really care about their games? look at tony hawk. harmonix strikes me as being much more of a consumer faithful than activision. all activision did was shit out a load of impossible songs with toned down graphics and an undeveloped system in guitar hero 3.

    doesn’t matter what i say at this point, i already made a complete ass out of myself with that last comment.

  7. plus rock band is only distributed by EA

  8. lol the first thing I looked at were the intruments… the cymbals on RB only double for the regular pads… it’s like having 6 pads, for 3 colors… on GH…The cymbals ACTUALLY MATTER. lol Plus the guitar is better, you can create your own songs, and you can share them over the net… wtf? There’s no competition????

  9. The guitar is more fun in World Tour, but I much prefer the drums and the song selection of Rock Band 2.

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