Battle of the Bands: Activision Says Guitar Hero is Better than Rock Band
Coke vs Pepsi, Nike vs Rebook, and the WWF vs WCW are some examples of epic battles of companies competing against each other. One that has brewing for about year now has just gotten a little more vicious. While speaking at the Goldman Sachs Communacopia XVII Conference, bigwig at Activision Bobby Kotick talked about how the Guitar Hero franchise is far superior than EA’s Rock band.
“We’re outselling [Rock Band] 6:1. When you think about the access we have to 30% of the world’s music at Universal, we have a unique advantage there. I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category.”
If you’re like me and enjoy Rock Band more than Activision’s Guitar Hero, you might want to put away you fanboyism while you read this. It’s true, Guitar Hero has in fact sold better. At the same time, the brand name is much more recognizable for the casual gamer. And we all know, casual gamers make companies richer, thus they seem to focus on them more. And for good reason.
But it’s also unfair to say GH is going to outsell Rock Band in the future. There is a few other reasons why GH has moved more games. One of the biggest reasons why we feel GH sold more units than its arch rival, isn’t because most people feel it’s a better product. In fact Rock Band ended up getting considerably more favorable reviews according to critics. But I believe the real reason why GH was more profitable was the fact it was cheaper and many people already owned the hardware.
The bundle of the original RB debuted at $169.99 last November — compared to Guitar Hero III’s price of $99.99. Not only that, Guitar Hero had the option of purchasing just the game and without the hardware. You would have to believe at least half of the consumers who bought GH purchased just the game for $69.99. When you compare $69.99 to $169.99 and the casual gamer has the choice to pick either or — what do you think they’re going to select?
When Guitar Hero: World Tour finally makes it’s way to the stores and it competes ‘head to head‘ with Rock Band 2, then we can actually make claims which is more profitable. We truly feel when it’s all said and done, Rock Band 2 will become king of the rhythm games.
Thanks to Kotaku